A website design is the representation of your business. However, people fail to understand that integrating the SEO friendly elements on your website is as much important as the entire website design itself. Here are the 6 commandments of making your web design SEO friendly.
It’s an idea you’ve heard before, but what does that mean in concrete terms?
1- Your website is for your customers
It is an observation, the majority of sites are designed without having benefited from a true marketing “customer” oriented thinking. Sponsors want a site that resembles them. And the agencies deliver what they are asked.
The problem is that without this work, communication is centered on the business itself and the customer’s needs are absent. The classic example of the navigation menu below provides a perfect illustration of these shortcomings.
2- Hierarchize your content
This aspect is less obvious than it appears. You must reconcile marketing goals, ergonomic requirements and good SEO practices. On the one hand, you must both offer a clear hierarchy of your content for your different audiences, and avoid too large tree depths.
On the other hand, consolidating pages dealing with close issues is an essential SEO lever. Experts call this “siloing”, “clustering”, or even the “semantic cocoon”. You will have no trouble finding detailed advice on this subject.
These questions of hierarchy of the contents are all the more crucial, as they will impact the website all its life.
3- Do not underestimate the editorial work
Content is often more complex to produce than originally imagined. For ease, we often take over the too technical speech of the company’s brochures or worse, entrust the writing to the trainee. This is totally unsuitable.
Writing web content mixes several levels of speech. Everyone has its role in SEO.
You should consider SEO as an opportunity to get people into your conversion funnel. To get as many users as possible into your conversion funnel, your site must offer rich and varied content. This content should not only focus on the final stages of the sale, but answer questions well upstream.
4- Writing: Think “thematic” rather than “keywords”
On your website, you will describe your activity and your products. On this point, the SEO recommendations are undeniably customer-oriented. We must privilege the terminology that is used by Internet users. And in practice, we will target a selection of keywords whose search volume has been evaluated using keyword generators.
5- Does the design meet the right objectives?
Often though in an aesthetic purpose, the design must first translate the information hierarchy. Even aesthetics must serve the marketing positioning of the site. Doing beautiful is not necessarily the main objective. So always check whether the choice of design and ergonomics serve the objectives of the site.
6- Choose a good web integrator
Here is one aspect that often depresses SEO agencies in Singapore and particularly hurts the effectiveness of the site. We no longer count websites that do not allow real mastery of SEO on a technical level. H1 markup is often used to handle graphical rather than semantic aspects. Sometimes, the CMS used do not allow to freely choosing the Title tags, the H1 or the meta-description and the site generate duplicate contents to the kilo.
You can also read: Benefits of SEO or search engine optimization for your business